Simon Yam and Canon Marketing Strategy in Malaysia

1.Celebrity endorser and Product description 1.1 Celebrity endorser (Simon yam Tat Wah) Simon yam plant, born 15th March 1955, is a known Hong Kong actor, burgeon forth producer, entrepreneur, and a photographer (Wikipedia, 2012). In a line of achievement exceeding 25 years, Yam has appeargond in over cxxv movies and more than 40 television series. He had won legion(predicate) awards and nominations for his master copy acting skills. Aside from acting, Yam is also an genteel photographer, whose work has been exhibited and published in his own photography confines. In 1996, he conceptualized a slick, provocative coffee table book entitled Simon Says. The book, done for charity, featured the many sides of Yam in a visual diary that included candid photos of celebrities (Simon Yam Biography, 2003). Yam is also active in charity work. He donated and helped fundraisings for many causes, adopted kids from Thailand, financing their education and living expenses through with(predicate) adulthood and more. For his great image, Yam had earned a administer of endorsing opportunities from a wide range of products. 1.2 Product ( economy Cameras) regulation tv camera is a well known Japanese brand that its main company also produces other optical products including camcorder, printer, photocopiers and more.

They are famous for their high prime(a) and reliable products (Wikipedia, 2008). Canon EOS digital single lens reflex camera (Appendix 1.1) The Canon EOS autofocus 35mm film DSLR camera system was introduced in 1987 with the Canon EOS 650 and is still in production as Canons production. Later on, Canon released numerous models for the Canon EOS systems, such as Canon 550D, Canon 500D, Canon 5D and more in this series. Canon EOS DSLR cameras are professional cameras and camcorders that give high resolution and produce high quality photos and high definition videos, because it uses a bigger sensor than wad cameras. It is often used by professional photographers, cinematographers and photography students or photography... If you want to get a full essay, order it on our website: Orderessay

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