I would joint Nordstroms is a specialty store because of their service levels are high, assortment is narrow, price could be moderate to high, and the gross brim is high. According to a statement from the case turn over, Industry commentator Lior Arussy calls Nordstroms business strategy greed through love. Nordstroms shares the same characteristics as Neiman Marcus, Bloomingdales, Macys, Saks Fifth Avenue and Lord and Taylors. sequence the price might be high to shop for uniform and home decorations at these stores, most designer brands prove to be of better quality, uniqueness, and durability.
2. How would you describe Nordstroms level of service on the continuum from exuberant service to self-service? Why? Give an instance of a store that would be on the black eye revoke of the continuum and explain their differences.
Nordstroms level of service can be regarded as extremely high. With their business strategy based on greed on love as the case study explains, giving their entire focus on the client. This has proved to be hugely successful as they forge longtime customer relationships.
Salespeople at Nordstrom will do everything they could and even beyond to perpetrate the customer perfectly customer service. A salesperson who gives psyche attention to customers like assisting a customer with one offset that wants the sale of only one shoe is on a self-service level. The level of full-service entails salespeople that assist customers with the locating of products those are non located within their store, and their exchange policies that have no questions to claim customers when they are making returns. A store on the opposite spectrum of the level of service Nordstrom delivers would be a Wal-Mart. When looking at the two department stores like Wal-Mart and Nordstroms, it is much easier to differentiate than comparison with similarities. The reason why they...If you want to get a full essay, order it on our website: Orderessay
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