Testing Times

PROGRAM

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BACCALAUREUS TECHNOLOGIAE

MANAGEMENT SERVICES

SUBJECT CODE DATE

: : :

MARKETING IV (MODULE A)
PMB44A4

MID-YEAR inquiry
1 JUNE 2004

DURATION WEIGHT TOTAL MARKS

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(X-PAPER) 09:00 12:00
50 : 50
100

tester MODERATOR NUMBER OF PAGES

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MS K.M MAKHITHA MS H. DUH 18 PAGES

040928406
3557

INSTRUCTIONS

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CALCULATORS ARE not PERMITTED.
BANKING STUDENTS MUST BE ALLOWED TO WRITE
THIS EXAMINATION

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THIS IS AN OPEN BOOK EXAMINATION.

REQUIREMENTS

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TWR EXAMINATION BOOK

2/…

MARKETING IV (MODULE A) PMB44A4

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INSTRUCTIONS TO CANDIDATES:

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adjudicate ALL QUESTIONS BASED ON THE CASE STUDY BELOW.

EURO DISNEY: AN American IN PARIS
Last call for the Euro-Disneyland Express…. The recorded American voice boomed out
loud and clear even as the express disappeared from view down the tracks. The crowds still
appreciationing foundation the come in barriers muttered to themselves in a variety of languages,
complaining that direct employees had failed yet again to fill all the empty place on the train.




One visitor remarked to a companion that, although they had passed the maximal 30
Minutes Wait sign at the station entrance over 45 minutes earlier, they had at their represent
rate of progress at least that long to wait again. Lets try something else! he said to his
friend.

It was a cool autumn Saturday at Euro Disneyland, near Paris, and raining hard. principal(prenominal) Street,
USA, flanked principally by stores selling Disney paraphernalia, was almost deserted. Only a
few individuals wearing bright yellow rain capes with a Mickey Mouse insignia lit up the
street. The absence of stack outside the station suggested, at least, quick access to the eternal rest
of the parks attractions and restaurants.
This was not a promising set forth to a day at the Walt Disney Co.s newest theme park, the twenty-five percent in a series, each of which had previously seemed a guaranteed...If you emergency to get a full essay, order it on our website: Orderessay



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