Acorn Industries Case Study

TS6294 PROJECT AND CHANGE MANAGEMENT
INDIVIDUAL ASSIGNMENT 1
instance STUDY : ACORN INDUSTRIES

RUSLIZA HANIM BINTI MAARIF
750514-05-5598
P65663

QUESTIONS

1. What are the strengths of Acorn?

The strengths of Acorn are:

a) Have a made marketing strategy which relied on three factors (customer, market and competition) when submitting a proposal.
b) The general manager is an individual with extensive background in program anxiety and previously been involved in query and development.
c) Maintain the companys commercial product line, operating(a) it at full capacity to retain advantageousness and maximize return on investment.
d) Have a jut out counseling office (PMO) under the direct auspices of the general manager.
e) identify a director of project concern with greater righteousness relative to contract proposals and controlled the project managers, operation and contracts groups.
f) Established its declare marketing department for each division to facilitate of fruit pitiableage relative to government contracts .

2. What are the weaknesses of Acorn?

The weaknesses of Acorn are:

a) never fully adopted, nor implemented, any form of project management.




b) Interactions between enquiry and development and the production engineering departments were virtually nonexistent.
c) Corporate management was concerned with a single product with a short term production calendar method of birth control.
d) The program manager whose expertise was alto procureher within the commercial field was concerned only with profitability and did not closely interact with the various customers.
e) Selecting a project manager was dependent upon the size of the contract to overcome the conundrum of bringing in new talent to direct on-going projects.
f) Using the same talent from functional departments for the long-term cycle of government contracts due to the shortage of abundant talent.
g) Program management was still less developed in Acorn Industries.

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