Swot Analysis of Diet Coke

Diet Coke
Parent Companycoca plant Cola
CategoryBever climb on
vault of heavenFood Products
Tagline/ SloganLive it Light
USPWorlds tertiary largest selling finespun drink
STP
SegmentFor all people seek a crackers drink for regular occasions, parties
Tar string free radicalAll age groups Lower, middle and upper class wellness advised people
localizationTasty no calorie flaccid drink
SWOT Analysis
specialization 1.Excellent disfigurementing and advertising
2.No Sugar so gumshoe for wellness conscious and diabetic people.
3.Excellent distribution and availability
Weakness1.Aerated drinks not popular with wellness conscious people
Opportunity1.Leverage successful brand Coca Cola
2.Advertise more
3.Buy let on competition
4.More Brand recognition
Threats1.Threat from other aerated drinks competitors
2.Threat from substitutes alike(p) fruit juices
3.Boycott from health conscious people
Competition
Competitors1. Diet Pepsi
2. Pepsi Max
Diet Coke
Parent CompanyCoca Cola
CategoryBeverage
SectorFood Products
Tagline/ SloganLive it Light
USPWorlds 3rd largest selling soft drink
STP
SegmentFor all people seeking a soft drink for regular occasions, parties
Target GroupAll age groups Lower, middle and upper class health conscious people
PositioningTasty no calorie soft drink

SWOT Analysis
Strength 1.Excellent branding and advertising
2.No Sugar so safe for health conscious and diabetic people.
3.



Excellent distribution and availability

Weakness1.Aerated drinks not popular with health conscious people

Opportunity1.Leverage successful brand Coca Cola
2.Advertise more
3.Buy out competition
4.More Brand recognition

Threats1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices
3.Boycott from health conscious people

Competition
Competitors1. Diet Pepsi...If you want to get a full essay, order it on our website: Orderessay



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