Daniel Brady Neelam Sharma
Lauren Armes Gabrielle McKay
Seachange Technology 9/28/2007
Executive Summary
Seachange Technology plan to release an eco-friendly shark repellent device which result be known as the scuba Shark Shield, a advancemental image can be seen on the report title page. Our goal is to achieve carbon% customer satisfaction so our focus allow for be on increase timber; the Shark Shield will never fail (excluding battery life). We will be the firstly company to enter this specific industry so to constrict advantage of our first mover advantage we will do substantial promotion to gain maximum market parting before any competitors arise. Our demographic is mainly middle-aged with higher up average income and they spend on average $1300 per year in scuba diving and they prefer quality over value. afterwards conducting a survey it was found that 50% of scuba different would either definitely grease ones palms or possibly buy the Shark Shield. We will be advertising the quality of our product and our target market share is 30% of scuba diverse after 5 historic period. The sale price of the Shark Shield is $750 including $600 in expenses and a $150 (25%) markup.
Underwater camera, underwater propulsion devices and some drysuits cost $2000+ and having the target audience prefer quality over value we expect the audience wont perceive the price as too high. The capital we contend to start the project is $840,000 which covers all initial development expenses, ongoing expenses will be covered by sales. The loan will be paid off over a 5 year period. Our expected market share will start most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, sponsorship and affiliation. Quality is our primary affect so we will be implementing quality control systems including: audits, financial support and meeting Australian regulatory standards.
Marketing Plan: Shark Shield
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