Haier Case Study

Haier: case KRI SHNA PALEPU TARUN KHANNA INGRID VARGAS Case Discussion DISCUSSION AGENDA Company background and profile discipline stages Factors for Haiers success in China Haiers strategy Breaking the corner barrier Haiers one third startegy Anto, Viswa global Business policy 27/01/10 COMPANY BACKGROUND Haier Group was founded in 1984 in Qingdao by Zhang. shortfall of 215350.59 U.S. dollars Highly indisciplined work force Absolete factory. Anto, Viswa International Business policy 27/01/10 COMPANY PROFILE y y y y y y y y World¶s 4th largest tweed goods manufacturer and China¶s largest home appliance stake. 15,100 different specifications (under 96 categories) Sold in 100 countries 50000 people industrious 240 subsidiary companies and 30 design centers, plants and trade companies Global tax income in 2006 was RMB107.5 billion Chairman and CEO - Zhang Ruimin President - Yang Mianmian Anto, Viswa International Business policy 27/01/10 MAJOR COMPETITORS y National: Guangdong Elecpro Electric gimmick Holding Co., Ltd. Elec-Tech International Co., Ltd. Hisense Kelon Electrical Holdings Co. Ltd.

Ningbo Fuda Company Limited y International: course Corp(United States) Electrolux AB (Sweden) Bosch-Siemens Hausgerate (Germany) General Electric (United States) Source: Datamonitor Publication image: 22 May 2009 Anto, Viswa International Business policy 27/01/10  intersection point RANGE y y y y y y y y y y Refrigerators/freezers Air-conditioners Microwave ovens Washing machines Dishwashers Televisions meandering(a) phones Computers DVD players Water heaters Source: Datamonitor Publication Date: 22 May 2009 Anto, Viswa International Business policy 27/01/10 Development Stages marker Building Diversification Globalization And NOW«.. Global brand building Anto, Viswa International Business policy 27/01/10 SALES NETWORK y y y y China: Alliance with Suning and Gome chain stores... If you want to get a full essay, order it on our website: Orderessay

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