Co-Operative Banking in Competitive Environment

Co-operative Banking in Competitive Environment Sea changes have been taking adorn in the global economy. LPG (Liberalization, Privatization and Globalization) process has widen the line of reasoning horizons for gaint business players. These drastic changes have left foot prints on distributively segments of the economy, banking segment is one of them. The changes are clearly evident in the number of players with range of innovative products and services supported by high level of IT integration to enhance the market persona and customer services. This has provided uneven tilt for the co-operative banks. These small banks have to fight with the banks whose branch business is equivalent to the bank business of the replete(p) co-operative banks. Size is not only the factor but their study focus is on managing quality portfolio, reduction of NPAs, pricing of their services, supplement technical schoolnology for the cost reduction, taking the benefits of large scale of trading operations and multi skilled and professional staff. Moreover, commercial message banks also witnessed change in corporate governance practices, adoption of prudential norms and strategic planning.

No doubt that co-operative banks serve altogether different segment of the economy, their ascribe portfolio consists of 60% of priority sector advances and amongst this, 15% to weaker section of the economy. scarce with the passage of time, the line of difference in the target customers is erased daylight by day due to improvement in monetary standard of living of the people of priority and weaker sections and competitiveness of the giant commercial banks to reach till the lower range of customers by their tech savvy products and services. Therefore, the question arises whether the co-operative banks and its system can leverage its effectualness of ability to serve the very small accounts to tackle the competition that has arisen. Whether the committed clientele of Co-operative banks will stick to their commitment or not, there also lies a big question mark.... If you need to get a full essay, order it on our website: Orderessay

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